|
Medical
Discounts
International,
Inc. Medical/Dental/RX for
Books Available by author... (1)
"'India
Medical (2) "The Entrepreneur's Marketing Guide"
|
"The Entrepreneur's Marketing Guide"
$20 - Buy Now Fellow Entrepreneurs, Along with teaching college and consulting with Southern California businesses, I own Medical Discounts International which helps people with no insurance obtain the following: (1) free and low cost medications (available nationwide) ; (2) low cost CT Scans and MRI's (available in 12 states); (3) assistance with going to India to save up to 90% on expensive surgeries (available worldwide); and (4) immediate use, low cost dental care (available in California and Nevada). Becoming successful in business is simply finding and meeting the needs of a target population. To assist entrepreneurs become more successful, I have written an easy to follow marketing guide. The cost of the Guide is only $20. To order your Guide copy, complete the form below. Sincerely, Dr. Gary W. Lawson Gary W. Lawson, MBA, Ph.D., DPA
322 Paseo Tesoro Academic Teaching Experience
California State Polytechnic University Pomona Marketing & International Business Management Department adjunct faculty teaching the following classes:
Principles of Marketing 302
California State University, San Bernardino
Business & Entrepreneurship Department adjunct faculty teaching the following classes:
Management & Organizational Behavior 302
College of the Canyons, Valencia, California
Business Department adjunct faculty teaching the following 100 & 200 level courses:
Business Export Import – 100% Online Conflict Management and
Negotiation College Teaching Associate – One Year College Associate Teaching Certificate – Completed April 21, 2007
Online –
Disability access training course for professors teaching online - completed
January 14, 2007. Online - College Online Socrates Program Teaching Certificate Completed November 19, 2007 CBEST - Passed CBEST Academic Certification Test 2006 University Training Workshops Attended the following California Polytechnic University, Pomona, Faculty Training Workshops: (1) one day Professional Writing Workshop; (2) Using Blogs and Wikis in the classroom; (3) Academic Research & Writing; (4) Generating Full Classroom Participation; (5) First Day of Class Preparation Attended the following Cal State University San Bernardino Faculty Training Workshops: (1) CSUSD Confidentiality Compliance BlackBoard Training Course Author/Academic Accomplishments Lawson’s Healthcare Marketing Guide (1995) Lawson, G., Westport Publishing HMO’s Are Not The Answer To America’s Healthcare Crisis (1998), Ph.D. Thesis, Southwest University Impact of User Fees on Changes Within the FDA (2005), DPA Thesis, University of La Verne (www.FDAStudy.com) FDA’s Misuse of Drug Industry Funding (2005) Lawson, G., Mayo Clinic Journal, Issue 114, pg 5 (Peer Review Journal) Response by FDA Chairman FDA’s Receives Drug Industry Payoffs (2005) Lawson, G., National Medical Association Journal, Issue 38, pg. 10 (Peer Review Journal) The Entrepreneur’s Marketing Guide (2007) Lawson, G., Blue Sapphire Publishing Author Book Signings… Brea Borders Bookstore, July 19, 2007; Chino Borders Bookstore July 26, 2007 “Index Cards: Don’t Enter Class Without Them” accepted as a poster at the 11th CSU Regional Symposium on University Teaching at Cal Poly Pomona on April 12, 2008 Cal Poly Faculty Training… “How to use kinesthetic and participatory teaching methods to ensure maximum student participation”- April 14 & April 15 College of the Canyons Faculty Training… Three Professional Networking Techniques for Faculty & Staff, June 11 Current Research Position Paper – Appropriateness of Teaching the 4 P’s Marketing Mix, Lawson, G – submitted for review American Marketing Association Journal March 2008. Research – Not All Immigrants “Look” Alike: A Cultural Glimpse Into Immigrant Consumer Complaint Behavior; Wang, S; Peters, S; and G. Lawson – Paper accepted for publication June 2008. Case Study – Marketing Analysis for Pomona School of the Arts; Lawson G. & Peters, S. – Expected completion April 2008 (when completed, it will be submitted to NACRA) Research – Predicting Buyer Behavior Within Diverse Ethnic Groups, Wang, S. & G. Lawson – Expected completion late 2008 Position Paper – Leadership Is Internal, Not External, Lawson, G & Stanley Abraham – working on the outline for the Leadership & Strategy Journal.. Research Support Group – Bi-weekly research development support group, Einstein Research Society, started February 2008. Group includes the following Cal Poly Adjunct Business Faculty Board Members: Treasurer, Vincent Turner, CPA (MHR Dept): Secretary, Gary Lawson, Ph.D. (IBM Dept); President, Benjamin Reid, MBA (IBM Dept); Public Relations, Martha Yanamura (IBM Dept): and Vice President, John Alexander, Ph.D. (MHR Dept). Research – Consumer Behavior Regarding Giveaways, Lawson, G - Case study for the Public Utility Commission to determine the barriers to giving away Smart Energy Controllers ($5,000 retail value) to San Diego area high energy users Research Panel Member – 2008 -2009 The Wall Street Journal’s Opinion Leaders Research Panel. By invitation “only” panel of business leaders and educators who assist in developing appropriate articles and marketing strategy for The Wall Street Journal’s professional readers. Research – Medical Tourism Destination Comparisons, Lawson, G & Kamal Parpyani (paper written for the October International Tourism Conference) Business Consultant
Small Business Development Center (SBDC) Small Business Administration SBDC Independent Business Consultant assisting small businesses to become more successful
Business Development Entrepreneurship Center Consultant specializing in individual, small group and seminar based marketing, advertising, strategic planning, business development and organizational management consulting services. Business Owner/Entrepreneur
MedicalDiscounts.com, Inc. MedicalDiscounts.com, Inc. (MD.com) assists Americans with getting lower cost surgery in India..
Medical Discounts International, Inc Medical Discounts International, Inc. (MDI) helps Americans obtain affordable diagnostic & dental care.
Walnut Entrepreneurship Center (Non-profit) Consulted with hundreds of small businesses to become more successful - services include but are not limited to the following: consulting; training; education; business start ups; funding; marketing; business planning; human resources; networking; website development; conflict management; business re-organization; and management training.
Health Industries of America (HIA) Responsible for corporate marketing, operations, JCAHO accreditation, training, and strategic planning - HIA was a fifty million dollar business with nearly a thousand employees, three hospitals, two outpatient programs, and six Medicare day treatment programs.
California Healthcare Management Services (CHMS) Board member; responsible for corporate strategic planning and marketing; acting CEO for newly acquired hospitals and skilled nursing facilities. CHMS was a hundred million dollar business..
Lawson Multi-Specialty Medical Group (LMMG) Co-founded the business; eight years later, the business was a multi-million dollar enterprise with 10,000 active patients, ten staff and four physicians.
Behavioral Mental Health Services (BMHS) Over ten years, BMHS became the largest independent psychiatric referral and information program in the country. Education
2005 D.P.A. - Doctor of Public Administration
Association Memberships Professional Association Memberships…Member ASPA (American Society of Public Administrators); Member American Marketing Association (Academic); Member American Marketing Association Los Angeles County Chapter; Member Public Citizen; Member North American Case Review Association; Business Associations…1994-2004 Committee Chairperson for Community Involvement Diamond Bar Chamber of Commerce; 2004-2006 Board Member Walnut Chamber of Commerce; 2007-08 Executive Board Member of the San Gabriel Valley Regional Chamber (Chamber coverage area includes Diamond Bar, Walnut, La Puente, Hacienda Heights and Rowland Heights); 2007-08 SGV Chamber Vice President of Business Economics Government Advocacy; 2008-09 Executive Vice President of San Gabriel Valley Regional Chamber of Commerce Events & Education. Community…2006-07 Board Member Diamond Bar Toastmasters, Member West Covina Elks, Member American Legion, Former Board Member Walnut Valley American Heart Association; Board Member Pomona Red Cross; Board Member Pomona Tri-City Mental Health; Chairperson Diamond Bar Grand Ave Committee; Member Diamond Bar Improvement Association; Member EV Free Church; Coach Diamond Bar AYSO Soccer; Volunteer DBHS PTA; DBHS Show Choir Parent Volunteer for fundraising and promotion. Politically campaigned for the Walnut Unified School District Board of Education (2007) Philanthropist
Lawson Health Foundation Lawson Healthcare Foundation is a 501 (c) 3 non-profit organization consisting of the following three programs: (1) free medication program; (2) consumer health advocacy (i.e. research, speaking, consulting): (3) hospital volunteer program for high school students who are considering becoming physicians.
Serenity Living Centers Assists the homeless and people with mental illness in Los Angeles County and supports a Mexican orphanage. Speaker Speaker…. 1982-Now Member Toastmasters International; Multiple speaking engagements, awards and certificates, Board member Diamond Bar Toastmasters 2006-2007 – Most recent speaking engagement “Guerilla Networking” for the SGV Chamber” September, 16, 2007. I received too many Toastmaster speaking awards to list. La Puente city sponsored marketing seminar January 19, 2008; Walnut city sponsored marketing seminar January 24, 2008 and Diamond Bar city sponsored marketing seminar January 25, 2008; Rowland Heights marketing seminar for local businesses, February 23, 2008. Current Member California Polytechnic University, Pomona Polishy’d Toastmasters with meetings every Thursday 12-1. Competent Toastmaster Certificate – completed 2006. Miscellaneous Family… Married - 25 years to Diamond Bar physician Yvonne R. Lawson, M.D., FAFP. Three daughters Lauren (23) Graduated Cal State Fullerton 2006; Kathy (22) Graduated Cal State Fullerton (2007); Christina (18) Graduated Diamond Bar High School (2007)
Veteran…
1975-79 Honorable Discharge U.S. Navy OS3
References
Dr. Russell Waldon,
JD, Current Chair, College of the Canyons Business Department -
Dr. Susan Peters,
Chair, California Polytechnic University, Pomona, International
Dennis Bauwens,
Past Chair, College of the Canyons Business
Department
Frank Mitts, CEO, Omni Health
Additional References Available Upon Request |
Copyright © 2004 Medical Discounts
International, Inc.
|